Though you'd not think it from the crowded Saturdays around here, there's been some discussion at major newspapers that these are in decline nationally, and that bothers me for many reasons.
First, eating well should be more than a "lifestyle choice," as the author of the piece to which I've linked noted, when talking about the younger customers visiting the DuPont Circle market in DC. I don't want the less affluent to have to settle for less than the pouty fusspots who insist on nary a single worm-hole in their arugula.
Second, the "lifestyle" may not have a lot to do with cooking food.
The DuPont Market is a bustling place, but according to some of the vendors, the younger visitors seem more interested in the scene than in supporting local agriculture. They tend to buy prepared foods more than farmer-grown produce. That would be fine if the farmers could make a living; many are saying it's getting tougher. Treehugger.com gives many reasons for the decline.
Granted, I do see Millennials eating out, a lot, and I don't know too many of my students who cook, though I'm sure they are out there. I only really began to learn to cook in my last year of college, and my Middle-Eastern sauces in the 1980s were nowhere near as good as what I cooked all day long today, using my own tomatoes plus some farmers' market peppers.
It's more critical than ever for all of us to support local food, and I'm not sure the best venue is that artisanal and hip restaurant that buys up all the locality's micro-greens. If you want to really know about your food, find the growers and then prepare the results yourself.
At the farmer's market you should chat with producers. Make sure, too, that they grew what they sell; resellers are getting more and more common, and it's something I don't like one bit. It dilutes the entire premise of a grower's market. I'd argue that if a farmer cannot fill the table with fresh produce, then add prepared foods, dried herbs, jams and jellies. But make it all yourself.
It's now a question I ask at the market. If I want to patronize a reseller, there's a nice old guy who runs a fruit stand near my university. The food is well selected and quite fresh. I've been buying melons from him for years.
Finally, the best way to appreciate a farmers' market is to learn how to cook.
Cooking is one of those essential skills we all need at some point. I'm no professional chef, but I'm a good cook. I can look into the refrigerator and canning shelves and produce dinner from leftovers. I can follow a recipe as I learn, too. If you claim you cannot cook, go out to the piles of used books at the thrift stores and pull down a copy of something basic, like The Joy of Cooking. Start with something basic, like meatloaf. I'm not kidding; when well prepared and paired with potatoes and a green salad, it's a time-machine to a simpler era.
Learn to can and preserve, too. Our grocery stores stock only three days worth of food. It would not take an Apocalypse to make a lot of folks very, very hungry fast. Wouldn't it be nice to have a few weeks' worth of produce in the cupboard, socked away against that next big hurricane or snowstorm?
After reading these articles about farmers' markets, I'm more determined than ever to buy more this year at market. Please join me.
